Each image was very large at 24 in x24 in and 600 dpi to accommodate a range of print and publishing media.
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The flavors involved were CODE RED, MAJOR MELLON, VOLTAGE, LIVE WIRE, and their new flavor SPARK. The appearance of each was provided in flat 2D vector art and I was to transform them into lush painterly images building towards a cohesive set. I was tasked with taking each of the characters for Mountain Dew's mainline flavors and illustrating them in a style close to my own. In addition, there were several other teams offering feedback on design choices such as branding and legal advice as well. The team with whom I worked consisted of five people. I would appreciate being more involved in this arena. In the following paragraphs, I will discuss how each image was created and how the creative needs of the client were consideredin my artistic endeavors. Although I've worked for fifteen years in games and publishing, this was my introduction to entertainment advertising.
They chose to work with me because their Art Director had attended graduate school with me at Savannah College of Art and Design and was familiar with my work, and because of my 2019 award from Illustrators of the Future which helped put my work into the public spotlight. I was lucky enough to work with the team at Mountain Dew/Pepsi Co. In 2021, I had a confluence of visibility that resulted in my biggest client to date. It is the most important thing to cultivate through social media, public events, and well-established clients. Visibility is how one succeeds in all creative fields.
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